Orange UK Launches Quick Tap freebies for NFC Users

Samsung galaxyThe mobile network operator Orange says 200,000 customers in the UK have now been equipped with NFC phones to receive special rewards by tapping smart posters.

Orange has partnered up with EAT, food chain, to allow Orange customer with an NFC handset to get a free “Eat treat” each day from the beginning of March.

Customers just need to touch their Quick Tap phone to posters located in EAT restaurants to play a game with a guaranteed treat at the end of it, such as free fruit, coffees and baguettes!

You’ll be able to download the game from the Quick Tap Treats app from Orange World as well as Ovi, BlackBerry and Android stores.

The offer will run until mid 2012 and can be accessed by 200,000 customer swith a Samsung Galaxy S II, Blackberry 9900, Blackberry 9360, Samsung Tocco Lite, Samsung Wave 578, Blackberry 9790, Blackberry 9380 or Acer LiquidExpress NFC phone, which Orange says is set to ‘rapidly grow’.

Everyone with an Orange NFC handset will receive an SMS message to let them know about the rewards service, to help promote the programme. A marketing campaign will also start at the beginning of March.

Chief marketing officer for Orange UK, Pippa Dunn, says, “Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we’re continuing this with a new and innovative way for our customers to receive rewards for their loyalty,

“So whether it’s a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with your mobile on Orange.”

At QuoteSearcher, we love new technology and think this is very exciting! The office is divided between these phones and iPhones (which usually wins the debate) so it’s a good push for this side of phone users!

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