The newest addition to the McDonalds range is a new healthy soft drink called Fruitizz. It will be available in all stores from next week (16th May).
This product is finally released after three years of product development research. They wanted to create a healthy new drink that still excites children but has a nutritional benefit. It consists of 60 per cent fruit juice from grapes, apples and raspberries combined with sparkling water. There are no added sugars, colours or flavours.
The chief executive and president at McDonalds UK said, “We are thrilled to be unveiling Fruitizz, a refreshing fizzy fruit juice drink that will help parents give children one of their five a day.
“For the past three years, we have been working hard behind the scenes to create a fizzy drink that is unlike anything else currently available in high street restaurants. We tried and tested 80 formulations in order to create the right product that delivers nutritional benefit as well as a new, exciting taste.”
The product went on trial in 62 McDonalds branches in Wales last year and 75 per cent of people who bought Fruitizz with a happy meal said they would choose it again.Fast food is traditionally unhealthy but McDonalds looks set to break the mould as they have embarked on a salt and sugar reduction programme. Last year the average happy meal contained 50 per cent less salt, 21 per cent less saturated fat and 31 per cent less sugar compared to the same product that was sold in 2000. Other healthy options that have been introduced to the happy meal menu are, carrot sticks, fruit bags, mineral water and semi skimmed milk.
By having this new healthy addition to the happy meal menu hopefully this will encourage good press as opposed to the bad press that has been featured recently that all fast food is bad for you. As a result we are sure that all people in the food industry will support the new release including, commercial restaurant insurance companies, manufacturers, critics, suppliers, staff and the general public.