In New York there is an overhaul of the taxi logo happening. The new plans are a large yellow T in a black circle for medallion taxis. This symbol has been around for the last five years but will now be more widely adopted.
David S. Yassky is the chairman of Taxi and Limousine Commission in New York and he has said, “We have no doubt that a yellow car with a roof light with a big T will be understood as a New York City taxicab.”
The revamp is being taken further than the logo too. The fare panel on the passenger door is also being removed. This is because the feeling was that very little of the customer actually had enough time to take in, “$3.00 initial fare + $0.40 per 1/5 mile & minute stopped or slow, $1.00 Monday to Friday 4-8p.m. $0.50 nights 8pm -6am and $45 flat rate between Manhattan and JFK,” in the short space of time when opening the door.
The information above is now going to be presented on a video screen inside the taxi. Mr Yassky believes that all the passengers need to know before entering the cab that it is metered, so just check that it is on once you get inside.
Who knows, the new design may attract more customers helping the private hire industry to grow. This will be great news for taxi drivers. It will make it easier to pay for taxi insurance and the ever increasing price of fuel.
The new logo that will be seen around more frequently in New York is being promoted on the Taxi of Tomorrow prototype by Nissan which was created by Smart Designs.
Some officials are a little wary of the change to the logo because the Metropolitan Transportation Authority is planning to run a T train on Second Avenue. Mr Yasskey has said, “Nobody will confuse the yellow car with a 75 foot long train car that runs underground. And we like the echo that ties taxis to the rest of the transport system.