Geely to Launch in the UK

Geely, Chinese car manufacturer, also known for its ownership of Volvo – will launch in the UK in 2012.

Manganese Bronze Holdings has made a deal with Geely International Corporation, to allow them to be its distributor in the UK market.

Parent company of Volvo, Geely International Corporation, has made a deal with Manganese Bronze Holdings (MBH), to be the UK’s distributor.

MBH is the parent company of The London Taxi Company, which many cab drivers will already have knowledge about, as the company manufactures London’s iconic black cabs, which thousands of cab drivers across the UK will have a commercial taxi insurance policy for them. The name of the new distributor will be called Geely Auto UK.

What vehicles will be sold by Geely?

One of the cars that will be sold is the Geely Emgrand EC7, which is around the same size as the Skoda Octavia. It will have a modern design and be available with a four or five door body style and be powered by 1.5 and 1.8 litre petrol engines.

The prices will start from £10,000, which is relatively cheaper than the Octavia which starts from £13,000.

Where will the cars be sold?

Although Geely owns Volvo, the cars won’t be sold from Volvo dealerships. Geely will have its own showrooms and plans to have a network of between 30-40 of them in time for their 2012 launch.

Market development director of Geely Auto UK, Matthew Cheyne, said “Geely has a comprehensive range of models well suited to European requirements. We will be aiming to widen our range just as quickly as possible, probably at least a new model range every year for the next four to five years.

“Geely cars are already suitable for Europe and meet EU homologation and whole vehicle type approval and of course Euro 5 emissions. They are all well equipped products but at affordable prices and will carry a five-year, 100,000-mile warranty.”

Have you heard of Geely cars and will you be tempted to buy one?

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