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Smart Cars

The Smart Car Company began in 1993 as a joint venture between Mercedes-Benz and Swiss watchmaker Swatch, creating a company known as Micro Compact Car AG headquartered in Biel, Switzerland. They would later move everything to Germany and be known simply as Smart. Its city smart cars would feature the top build quality and engineering expertise of Mercedes Benz, while Swatch would contribute its funky design philosophy. The Smart City Coupe was designed for a European urban area with a large emphasis placed on fuel economy and parking ease. The City Coupe could theoretically be able to park perpendicular in a parallel-parking spot.

As the Smart Car was so, Smart created the Tridion safety cell, this was to be able to withstand a smash from a much larger car or van etc. It was made from 3 layers of strong steel and made stronger is certain areas the cell was made to absorb crash energy, the cell had side impacts are shielded by steel door beams and reinforced axles.

Mercedes Benz purchased Swatch's stake in the company just after the City-Coupe's introduction just as the Smart started to generate hype around the world for its revolutionary take on personal transportation. Initial they started to sell in nine continental European countries, and the car proved popular with consumers.

Due to the great success when first launched it led to an eventual expansion of the Smart car brand and an introduction of additional Smart car models, including the Roadster and Roadster Coupe in late 2003. But the reaction to these new model lines wasn't to great consumers found them to be overpriced. This led to a dramatic downturn in Smarts fortunes, eventually putting it on DaimlerChrysler's chopping block before CEO Dieter Zetsche saved it with a new business model built exclusively around the City-Coupe, which had been renamed for two.

More than 770,000 cars and 36 countries later the second generation for two debuted in 2006. With only a slight size increase in the cars size, the general look of the city car remained, but the interior and often criticized auto manual transmission received significant changes and safety was improved. The biggest news, however, was that Smart would be expanding into the United States, where rising gas prices had shifted the market toward smaller, more fuel efficient vehicles. While there is no mainstream vehicle that embodies those two criteria better than the for two, only time will tell if Americans who once laughed at Smart will embrace it the way Europeans and others around the world have.

Smart Car Insurance Models

CDI City-Cabriolet City-Coupe Crossblade Forfour Fortwo Passion Pulse PureRoadster Roadster Coupe