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Seat Car Company

The company Seat was created in the year 1950 as a subsidiary of the car company Fiat, with an important share owned by the Spanish Government under the dictatorship of Francisco Franco.

Initially, SEAT manufactured rebadged Fiat car models which differed very little visually from the products of the Italian parent. The SEAT Panda (later restyled as Marbella) for example was based on the Fiat Panda. The SEAT 600 was the first car owned by Spanish families.

1980's
The first car to be built with the new SEAT logo without Fiat involvement appeared in 1982 and it was called the Seat Ronda. This was a redesigned Ritmo a Fiat produced car, and sparked a lawsuit from Fiat against SEAT as the former claimed the car was still too similar to the Ritmo. The president SEAT Juan Miguel Antoñanzas showed a Ronda to the press with all the parts different from the Fiat Ritmo painted in bright yellow, to highlight the differences. This ended the dispute. Rumour at the time had it that Fiat was angry because the Ronda restyling was in fact too close to their own planned restyling for the Fiat Ritmo, which they had to scrap.

After the withdrawal of Fiat in 1981, the Volkswagen Group signed a cooperation agreement with SEAT, becoming the major shareholder in 1986, and owner of 100% of the company in 1990.

The 2000 's

Salsa (2000)
SEAT has its manufacturing plant in Martorell (a nearby industrial city). The Martorell plant is one of the newest in Europe. Each year more than 450,000 cars are manufactured in this plant. Its legal headquarters are in Barcelona.

SEAT has its own sales and distribution facilities in 50 countries. The number of employees is 14,500. Additionally, 1,250 people work in the research and development center in Martorell.

The company develops and designs its own models of cars in accordance with the policies of the Volkswagen Group. Some of its cars have been sold as Volkswagen, such as the Seat Ibiza hatchback, known in South Africa as the VW Polo Playa, the Seat Inca van as the VW Caddy or the SEAT Cordoba also known as the VW Polo classic. For the purposes of model strategy, SEAT belongs to Audi, together with Lamborghini, all subsidiaries of the Volkswagen Group.

Seat Car Insurance Models

Alhambra Altea Arosa Cordoba Ibiza Leon Marbella Toledo Vario