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Peugeot Car Company

The Peugeot Company was established in France in the 15th century, the Peugeot family owns a vast area of land on which in the 18th century they built windmills, and developed weaving, spinning and milling companies.

Two brothers called Jean-Pierre and Jean-Frédéric Peugeot in 1881 decided to converted a mill into a steel foundry and plant for manufacturing saw blades, creating the company Peugeot Bros. This was to be the start of the Peugeot family's industrial vocation. In 1858 they registered the Lion logo, activities become more industrialized and diversified: tools for all sorts of trades, household utensils, including the famous coffee grinders, sewing machines and various other items, including the frames for Second Empire crinolines.

Armand Peugeot In 1885 decided to set up a bicycle manufacture factory at the Beaulieu plant. He managed to exhibit the first steam powered tricycle at the 1889 Paris World Exhibition. That was to make Peugeot one of the pioneers of the automobile but in the following year Peugeot stopped working with steam in favor of the new petrol juice.

In 1896 a new company was set up, 'Société des Automobiles Peugeot', this company was exclusively for car manufacturing. At the same time, the Sons of Peugeot Bros company continued with its normal duties: tools, bicycles and shortly motorcycles, and between 1905 and 1915 they produced a small range of vans which where called Peugeot Lion.

In 1910 the two companies merged in to one under the name Société Anonyme des Automobiles et Cycles Peugeot.

Peugeot's had a very aerodynamic design and this would influence car design until World War II. At Peugeot, it culminated in the launch of the 402 in 1935.

In 1974 the Peugeot purchased Citroen. The acquisition of the chevron brand was completed in 1976, giving birth to an automobile group with two distinct makes.

When the second oil crisis hit in 1978 it was a nightmare for the automobile industry, after it had just seen three decades of growth. Peugeot was one of the first to adapt itself to an environment that had changed dramatically. This was to make sure that the business kept itself out of the red and to maintaining its independence. Taking over the European subsidiaries of Chrysler and the Talbot adventure shook the company's solidity at the beginning of the 1980's. The success of the 205 put Peugeot back on the road to success.

1997 marks the start of a major industrial reorganization, with the adoption of a platform policy and shared industrial tools at Peugeot-Citroen. Each brand retained its name, personality and sales network. That was the beginning of a vast exercise in rejuvenating the range, starting with the 206, followed by the 607, then the 307, and most recently the 407

Peugeot had a historic year in 1889 as they launch their first vehicle with the Peugeot logo and name. The lion is still shown on tools and bikes. Between 1905 and 1915, the profile of a lion on an arrow was, however, present on the 'Lion Peugeot' cars manufactured by Peugeot Bros.

When the car and bike companies merged together in 1910 they started to only put the Peugeot badge on. On some models 'unofficial' lions made their appearance: the Baudichon lion (1923) and the Marx lion (1925), named after their sculptors, are true works of art. One had to wait until 1933 for a more realistic lion to adorn the bonnets of models. The first major Peugeot to have the lion logo was the 203.

Three years later the lion head is framed in a square, making a brand sign as it is today. The cars' radiator grills in the meantime continue to sport the heraldic lion.

In 1976 a new structure, the PSA Peugeot-Citroen holding company, brings together the two makes, Peugeot and Citroen. The Group then purchased Chrysler Corporation. There were so many happenings to disturb the identity of the Peugeot brand. To reinforce its image, Peugeot has come back to its heraldic lion, with a refined design: it's the so-called 'Lion fil'. The best ambassador of this new, visual identity would be the 205, sold successfully since 1983.

The visual identity of Peugeot changes again: the paws, added in the same scale, reinforce the power and balance of this feline; the blue, piercing eye symbolizes the long-term vision of the make. The lion is now complete and metallized to apply to the brand's values (sure, dynamic, esthetic), and is included in the design of its latest models.

Now called the 'Blue Brand', the logo changes again to better reflect the Peugeot brand's ambitions. Still complete and metallized, it has had black added to the blue to show the lion's shadow. Balanced in shape and proportions, the logo and the car Brand are by now indivisible: unity creates strength.

Peugeot Car Insurance Models

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