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Nissan Car Company Nissan was started by the Kwaishinsha Company, a car factory that was started by Masujiro Hashimoto in Tokyo, this was in 1911. Hashimoto was a master in Japan's car industry. Masujiro had designed a small box type passenger car and in 1914 the car was built, in the next year the car was released to the public with the name of Dat Car. It is a well known story that the name Dat represents the first letters of the family names of Hashimoto's three principal backers: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi. Another predecessor of Nissan, Jitsuyo Jidosha Co. Ltd., was established in Osaka in 1919. They were going to be building a three wheeler car designed by American engineers. Machining tools where imported to the factory along with materials and components, all came from the US, this made the factory one of the most modern car building places in the world. Kwaishinsha Co. and Jitsuyo Jidohsa Co. merged in 1926 to form Dat Jidosha Seizo Co. which, in 1931, became affiliated with Tobata Casting. Jidosha-Seizo Kabushiki-Kaisha ("Automobile Manufacturing Co., Ltd." in English) was created in 1933, which had the job of taking over operations and manufacturing of Datsuns from the automobile division of Tobata Casting, and its company name was changed to Nissan Motor Co., Ltd. on 1934. The company had grand plans to mass-produce 10,000 - 15,000 car per year. The first Datsun car rolled off the assembly line at Yokohama Plant in 1935. During the war, Nissan manufactured military trucks and military engines for plane and boats. Luckly the Yokohama Plant had escaped any damage during the air raids, over one half of the plant was requisitioned by the Occupation Forces for approximately ten years after the war. Nissan was also handicapped in the early postwar period by the fact that many leading auto dealerships, previously affiliated with the old Nissan network, switched to the rising Toyota. Nissan was able to start building its trucks in 1945 and the Datsun cars was back in production by 1947. In a move to recover from the technological vacuum of the wartime years Nissan concluded a technical tie up with British car maker Austin in 1952 and produced all the cars for Austin. The Bluebird and Cedric were launched in '59 and '60 respectively. The Sunny of 1966 drove the growth of the domestic small car market. That year, the merge with Prince Motor added the Skyline and Gloria name to its collection of cars. It wasn't until 1969 that Nissan hit another milestone - the 240Z coupe dominated the US market with its fantastic looks and high performance. It started the Japanese coupe era and eventually killed the once world dominating British sports car industry. In the 90s, domestic recession hit Nissan hard. Conservative product line up and overlapping models resulted in big losses. In 1999, controlling stake was sold to Renault, ending its independence. Under the leadership of Renault man Carlos Ghosn, Nissan started a reform that cut excessive production capacity and unprofitable models, combined platforms and increased the percentage of common parts. Ghosn also broke Japan's lifetime employment tradition, dismissing underperformed staffs. Within 3 years, "Le Cost Killer" successfully drove the company back to black, and then cleared all the debt in the next 2 years. Ghosn and Nissan became a famous example of reforming Japan's problematic giant enterprizes. Nissan Car Insurance Models100NX 200SX 300ZX 350Z Almera Almera Tino Bluebird Cabster Cherry Cube Elgrand Fairlady Figaro Gloria Interstar Kubistar |
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